I had a meeting a few months back with my (then) would-be clients, (now lovely clients). After our introductions, they laid out some A4 sheets on the table to discuss their copywriting requirements, which included website content, project case studies, a newsletter and some new business mailers. After some quick questioning, I realised something was amiss. […]
Nov
Nov
Seriously, that’s exactly what a lot of agencies should do. What’s the point of sending out badly written case studies (by different AM’s or New Biz people), in varying tones of voice- none of which are true to your agency brand? Do agencies not realise how important case studies really are? Case studies are your […]
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