ABOUT US

WordUp crafts unique, engaging and effective copy about your agency, to help transform your audience in to clients and your clients in to advocates.

However good agencies are at doing great work for their clients, they just don’t have the time to do the same for themselves. Even with relevant in-house expertise, employees are put to work on client projects, because that’s what pays the bills. So, ironically many agencies suffer from the same problems that they get paid to solve for their clients.

 

And that’s where we come in. As experienced agency folk with years of business development and client-side experience, our strategic content copywriters can get on with the things agencies never seem to get around to doing.

 

That can be anything from helping develop and refine an agency’s value proposition to developing an effective agency content marketing strategy.

 

 

Here’s some of what we do:

 

– Develop your agency VALUE PROPOSITION

 

– Write new and re-write old project CASE STUDIES

 

– Plan, structure and copywrite your WEBSITE

 

– Plan and write NEWSLETTERS

 

– Help with business development by writing effective SALES COLLATERAL

 

– Plan and write your SOCIAL MEDIA CONTENT

 

– Write THOUGHT LEADERSHIP ARTICLES & BLOGS

 

– Plan & write your AWARD ENTRIES

 

– Write a treatment and script for FILMS & VIDEOS

 

We know you’re trying to suss us out, but we also know that once you’ve spoken to us, you’ll be glad you did. Call us for a friendly chat on

0207 112 5184 or 07799 766258, about how we can help you.

FREE CASE STUDY AUDIT
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The WordUp Way : How we work.

At WordUp, before we attempt to communicate what it is that makes you who you are and why anyone should care, we get to know your business and what makes you tick. Only then do we channel words to engage your audience, to elicit a desired response.

 

 

Here’s how we work with our clients:

 

 

1. An in-depth call or a meeting to get to know one another better and to work out how we can help.

 

2. Audit your existing content to let you know what we think and what improvements to make.

 

3. Conduct our own research, from finding out what others are saying about you to what your competitors are saying about themselves.

 

4. Put together a proposal with your requirements and our recommendations on how to move forward.

 

5. Once you’re happy, we’ll unleash our fingers to run riot on the alphabet.

 

6.
We’ll be certain to check in to make sure you’re happy with the tone, content and style.

 

7. We’re not precious; we’re collaborative at heart, so we encourage your input. If you’re happy, we’re happy, and when we’re happy – sparks fly, the heavens converge       and wondrous things are known to happen.

 

8. Once we’ve finished the project, you’ll most likely want to work with us again, but first let’s have a drink. What will you have?

 

 

Your Agency Value Proposition


If we asked your team questions about your agency, like-‘Who are we?’, ‘What do we do?’ and ‘What value do we bring to our clients?’, we bet their answers won’t match.

 

That’s because many agencies struggle to crystalise their business VALUE PROPOSITION, and without that any content they put out there, just won’t be working hard enough.

 

WordUp can help you discover your value proposition and then weave your key selling points in to all of your agency content- from website copy to your case studies and beyond.

 

The result? Anyone coming in to contact with your brand will engage with powerful and consistent messages about your agency, giving them a clear understanding of who you are and why they should be talking to you, helping deliver new business and agency growth. Kapeesh?


FAQ

Q
Who’s the daddy?
A
Excuse me?

 

 

Q
I said who’s the daddy?
A
Well, I am, but you do know this section is supposed to be you asking me questions about WordUp?

 

 

Q
Ohhhh right. Sorry. I get it, I get it. So, what is it that you do exactly?
A
Well, here at WordUp, we do for agencies what they do for brands.

 

 

Q
Why?
A
Because, we’ve found that there are lots of agencies that just can’t find the time to work on their own marketing communications, like content marketing or copywriting.

 

 

Q
Why?
A
Because they’re too busy working on their client projects.

 

 

Q
Why?
A
Because, that’s what pays their bills- their client work. Do you by any chance have a different question?

 

 

Q
Yes.
A
That wasn’t a question.

 

 

Q
I know, ok. Soooo isn’t it a bit silly that those agencies don’t take the time to work on their own communications, surely that can’t be good for them?
A
Well no, it’s not. It’s not their fault really. They just have a lot on and working on their own stuff always seems to slip down their to do list.

 

 

Q
But surely ignoring their own content can’t be doing their business much good.
A
Exactly! That’s what we’re always saying – how did you know that?

 

 

Q
You told me outside, a few minutes ago, when you asked me to ask that question so you could put it in to your FAQ’s. So erm what is it you do again?
A
We help agencies by taking away the pain of getting the stuff done that sticks around their to do list like a bad smell.

 

 

Q
Like what?
A
Anything and everything- website copy, case studies, blogs, award entries, thought leadership articles, social media posts, newsletters, sales letters, presentations and so on.

 

 

Q
And why should an agency hire you?
A
Because we’re brilliant, and because words are powerful. The right words in the right order can make the impossible, possible. Words are how we make a connection with one another, so if what you say and how you say it isn’t spot on, you’ll lose your audience’s interest and ultimately lose your business money.

 

 

Q
How?
A
Well, if you’re trying to convince a prospect to work with you, they’ll want to see your previous work in their industry and if you fail to dazzle them with  your case studies, they’ll move on to the next agency. Or if a prospect visits your website, you have just seconds to pull them in. Your words can make the difference between them wanting to learn more about your business, or not.

 

 

Q
I get it.
A
Good, but that’s not a question either. Anyway- if anyone’s still reading this and has stuck with these FAQ’s to this point, it’s only because we’ve managed to engage you with our words. This is what we can do for you.

 

 

Q
What now?
A
What do you say to a few pale ales and a Bunny Chow.

 

 

Q
I say ‘Hellooo pale ales and Bunny Chow, let’s get a corner’.
A
Let’s do it. (If anyone fancies joining us, or you just want to know how we can help your
business, call us on 020 7112 5184 / 07799 766528). Byeeee.

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