SAP
Business software giant SAP regularly produces product demo videos for all of their various business units, to help their customers understand the benefits of each product. We worked with video production agency Contented Brothers to deliver the video scripts, which they turned into short demo films.
The Work
Before getting started we developed a process which included distributing data capture forms, to make sure we captured all of the information we needed for a deep understanding of each product. We also held regular phone and video calls with SAP product managers around the world. The main challenge we faced was dealing with SAP’s hardcore techy language, which we had to turn into plain, simple English.
Before getting started we developed a process which included distributing data capture forms, to make sure we captured all of the information we needed for a deep understanding of each product. We also held regular phone and video calls with SAP product managers around the world.
How We Helped
We crafted each script into a well written, easy to understand narrative – to bring the product to life in an engaging way, which could be easily understood by anyone watching the video.
We have been working with SAP over a long period now and have written almost 100 video scripts for their product demos.
“Not only is Raj a great writer, he always get the job done to the highest standard, whatever it takes. He’s experienced and is comfortable client facing as well as producing copy that is highly readable and engaging. I would highly recommend Raj to anyone looking for a hard-working, professional, intuitive copywriter.”
Tom Hall – Founder/ MD, Contented Brothers