I had a meeting a few months back with my (then) would-be clients, (now lovely clients). After our introductions, they laid out some A4 sheets on the table to discuss their copywriting requirements, which included website content, project case studies, a newsletter and some new business mailers. After some quick questioning, I realised something was amiss. […]
Nov
Nov
Seriously, that’s exactly what a lot of agencies should do. What’s the point of sending out badly written case studies (by different AM’s or New Biz people), in varying tones of voice- none of which are true to your agency brand? Do agencies not realise how important case studies really are? Case studies are your […]
Jul
Having spent most of my working life in busy London agencies, nowadays running my own business I divide my time working from my home office or hot-desking in London. As a result of this change in my workday, I noticed how my psyche had changed. Working in London meant I got to chat with colleagues, […]
Sep
Your agency website is your flagship store window. There is not a single channel in your cannon that can tell your audience everything they might want to know about your agency, except for your website. Think about it, they might find some valuable snippets about you from your social media posts, agency LinkedIn page, thought […]
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