VML’s Board had decided to ramp up their agency content, but having developed a strategy, they quickly realised they couldn’t spare the time to actually produce the content.
So, they got in touch to see if we could help them create their content. VML’s content calendar included everything from writing up project case studies and rewriting their agency credentials presentation to developing thought leadership articles and white papers.
Before writing anything, we had a number of meetings to get under the skin of the agency and get a deep understanding about what VML stood for.
We then rewrote their existing case studies and wrote case studies for newer projects in two different formats – a short version (for web) and a longer format (to use as a sales tool). We also produced a series of presentations and thought leadership articles.
How We Helped
We solved VML’s problem of having to free up their account managers by producing all of their agency content, which ultimately helped them to develop more meaningful connections with their various audiences.