WHAT WE DO
WHAT WE DO
We provide a range of content marketing and copywriting services, focused on helping your agency succeed. We’ll make sure what you say about yourselves and how you say it, helps you connect with your audience, turning prospects in to valued clients.
Most agencies don’t have a value proposition, which is a long road to nowhere. A value proposition tells your audience who you are, what you do but more importantly it tells them what value they can expect from you and why they should talk to you. Once you have your agency proposition, it should weave in to every piece of communication you put out there.
WordUp can help you discover your agency’s value proposition and once you have it, you’ll wonder how you ever lived without it. It gives your agency and every team member a clear understanding of the agency, and what impact you can have on your client’s business.
The first place a prospect will go to check out your agency is your website. It’s your flagship store window, and on average they’ll spend just 6 seconds on those words. That’s how long you have to reel them in, so you better make damn sure you get the right words in the right order or poof- they’re gone.
And that’s where we come in, and after a skinny flat white (please), we’ll work with you to identify your value proposition and the key points you need to get across to your audience, before crafting words that will immediately engage readers and leave them panting for more.
Your case studies are your most important sales tools. They’re the first thing prospects will read on your website, so they have to be compelling or you’ll lose their interest pretty quickly.
Case studies are also the bane of every agency's life. If they ever do get written, they're done in a hurry in exactly the same (yawn) format as every other agency out there, usually by various AM’s, without any consistency in tone of voice or style. Let us help you out, so you can get on with keeping your clients happy.
With years of agency business development experience under our belts, we know everything there is to know about agency new business. We also know how to get your message across and gently beguile customers in to your orbit.
We can help with everything from tightening up your agency credentials to crafting a highly effective sales email, to writing thought leadership articles and more.
When it comes to blog posts, there’s a wrong way and a right way. There is a poetic science to the perfect blog post– it’s not as simple as writing a couple of paragraphs and letting it loose.
Get it wrong and your readers will switch off and move on. Get it right, and you’ll earn yourselves loyal readers that will hang on your every word. And sometime down the line, when they need some help, they’ll remember, and you’ll be the first agency they call.
Depending on who’s reading your post- friends, colleagues, partners, clients or prospects, you have a pin-hole sized opportunity to capture their interest, by making your words sticky and engaging.
Let WordUp fill your hole and make sure the words you put out on social media are the truest and most effective they can be, to stop readers in their tracks so they give you the time your post deserves.
WordUp can plan and write bespoke treatments and scripts for video and film, for your brand clients or even for your good selves.
We can also edit, shape and improve on existing scripts.
We’re good, we’re fast, we’re mean and we’re lean, having worked on scripts for the likes of TAG Heuer, Microsoft and Amgen.
Newsletters are easy to put together but notoriously difficult to get right. First you need a killer headline to grab the reader’s attention within a nanosecond.
You’ll need to make sure that your content is curated and created in the best way, to elicit the required response. It’s no good just piling in a load of blogs and industry news- that’s just plain lazy. (Sorry!).
WordUp are experts at planning and writing newsletters so that they serve a strategic goal, as part of your overall business development and marketing strategy.